5th November 2012: Mothers' Union launches Labelled for Life

Labelled for Life is the new resource from the Bye Buy Childhood campaign. Aimed specifically at families, Labelled for Life is a book full of ideas and strategies to help give confidence and strategies to handle the pressures put on parents. The booklet is full of helpful tips – many contributed by members who are themselves parents – to ensure parents are able to manage their child’s expectations and build their awareness of the advertising industries around them.